| Name of project | AIMS, Kochi |
| Location | Ernakulam, Kerala |
| Client | Amrita Institute of Medical Sciences |
| Classification | 1,300 bed teritary care referral hospital |
| Start | 2006 |
| Completion | 2010 |
| Description | |
| Development of a comprehensive medical program strategy and outreach plan. Positioning the hospital based on the experience-expectation matrix of the local population. Development of a comprehensive marketing program. |
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- Developing a comprehensive medical program strategy and outreach Plan
- Positioning the hospital based on the experience-expectation matrix of the local population
- Development of a comprehensive marketing program including communications, brand development and specific focus on referral doctors and association with key peripheral hospitals
- Design and development of Oncology program
- Design and deployment of outreach clinics (primary and secondary) across the state of Kerala that would serve as feeders
- Setting up of the patient flow and patient workflow for international marketing and Medical Tourism
- Actively involved in the development of a quality programs and securing the NABH accreditation