“Obviously, some books seem to be written not to educate the reader, but to show that the author was educated.”
Johann Wolfgang von Goethe, 1749-1832
EDUCATE YOUR AUDIENCE: Become a top speaker in three steps
Some speakers seem to aim at drawing a complete picture of their entire work rather than transferring knowledge or interacting with the audience. Those presentations often disregard the most basic principles of rhetoric and good multimedia design.
Simple features of fascinating body language are not employed either. Nevertheless, people like Steve Jobs, Benjamin Zander, Bill Gates, Guilia Enders, or Daniel Pink have proven that even scientific facts and figures can be presented in an engaging, inspiring, and personal way.
Become a top speaker in three steps:
Storytelling: The structure of a convincing presentation
Simple, yet aesthetic multimedia-design
Rhetorics and body language
Introduction
Healthcare professionals should master the art of effective and compelling communication. Vermeier et al. found that poor communication can lead to discontinuity of care, compromise of patient safety, and patient dissatisfaction. The authors analyzed 69 studies on communication quality in healthcare and concluded that bad communication patterns cause inefficient use of valuable resources.
Moreover, lack of sovereign communication skills is detrimental to healthcare professionals` careers. With that said, it is even less understandable why physicians, nurses, and hospital managers waste a larger part of their efficacy by careless talks and presentations. As long as leadership, management, interaction with patients, scientific discourse, and not least personal reputation mainly rely on compelling communication, healthcare professionals should aim to refine those skills.
Our module, thus, is in line with best-selling author Brian Tracy`s belief that communication is a skill that you can learn. It’s like riding a bicycle or typing. Tracy is convinced that “if you’re willing to work at it, you can rapidly improve the quality of every part of your life.”
Unfortunately, good communication skills are extensively prevalent neither in healthcare nor in most other parts of life, which presents itself abundantly clear in any form presentations.
Discussion
What makes a good presentation? First, the participants are asked to define their definition of a perfect performance. We list attributes in different quality categories and therewith support the participants in setting their specific ideal presentation that later will serve as a guideline.
It then will be discussed whether the characteristics of an excellent presentation can be transferred to everyday communication. This part of the discussion is intended to create awareness for every form of positive social interactions in healthcare.
Straightforward, honest, loving, respectful, and appropriate dialogues undoubtedly improve everybody`s professional and personal life.
Knowledge and showcase
This module will equip the participants with an arsenal to create a presentation and communication style that effectively features each participant`s unique selling proposition as a career supporting brand in healthcare. The knowledge chapter spans four major content areas:
1. The compelling structure of a presentation
2. Easy-to-use rhetoric techniques
3. Effective body language
4. Goal-oriented design principles for PowerPoint slides.
We focus exclusively on principles and tools that have been proven to be useful in healthcare and science communications. The techniques will be illustrated through either analyzing well-known communicators like celebrities and other highly successful people or demonstrated in person.
Workshop
We recommend combining some of our easy-to-use tools and techniques to create a powerful presentation that perfectly fits the participants` character and preferences.
The participants are invited to perform short lectures to test and exercise their performance. For this purpose, a short presentation of an arbitrary topic of 5 minutes of length at most should be prepared by the participants and will be given repeatedly (3x) in the workshop. They ideally choose a current (scientific/ clinical) project, which they will present shortly. This presentation can be video-recorded by request, so the speakers can critically review their lecture afterward.
A live optimization of some of the participants` PowerPoint slides is also part of this module`s workshop.
Availabe Options and modi
| Live online lectures | Live online courses | Executive courses | Online courses | On-site courses | |
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| Duration 2 hours |  | ||||
| Duration 4 hours | | | | |
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| Duration 8 hours | | | | |
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| Max. number of participants | 240 | 120 | 12 | unlimited | 24 |
| Development of 360-days-handbook | |||||
| 1 month digital communication follow-up | |
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| Executive coaching | | ||||
| Checklists | | | | |
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| Certificate | | | | |